What can be harder than pricing anything in real estate media? Should you charge by number of images, the square footage of the home, the listing price? How can you price your work to make it appealing to a great number of agents while still providing for your needs? As a business, we have definite answers to how we have priced our real estate video. You may not agree, but I would love to share with you our thought process and hopefully help you out.Continue reading
By Dee Zunker
My CrashPlan Story
I have been using CrashPlan since Hurricane Rita in 2005. We evacuated for that hurricane, and I had a car full of hard drives, photos, and negatives. After that storm, I decided to fully digitize my photos, and to get an offsite backup of my files. I have had an onsite backup for many years, but I really needed an offsite backup. CrashPlan was the best option at the time.<
By Matthew Stallone
Are you looking to grow your Instagram account to start getting business from it? Is important to grow organically and have relevant and active followers who will be customers.
If you’ve been a real estate photography business owner for a few years now then you know what it’s like to look back on what you’ve done in the past, and to wish you’d done a few things differently.
We don’t want to let those things hang around our neck too much, but I thought it would be helpful if I were to outline three things that I learned during my 17 years as a real estate photography business owner. I hope this helps.Continue reading
Exposing Interiors for Real Estate Video
Whether you are shooting real estate photography or video, properly exposing your image is crucial. Some of the luxuries we have in photography are unavailable or unrealistic when you are capturing a home for real estate video. Knowing the tools at your disposal and adjusting your expectations will allow you to produce your best video productions.Continue reading
By Dee Zunker
The easiest way to publish 360 imagery is through Google; however, Google does not allow publishing personal residences, and in some situations you may not want your tour on Google for anyone to use. In these cases, you need a virtual tour creation software like 3D Vista, Pano Tour Pro, or Pano2VR.Continue reading
Here’s a sequence that you could be using in your business, whether it’s in regard to marketing, or the technique you use to photograph a home, or your pricing:
Step 1. Identify.
The first thing you need to do is identify the problem that you want to solve. Research it thoroughly, and make sure you know as much as possible about the problem so that you can be sure you are going in the right direction.Continue reading
By Andrew Pece
You are just getting into lighting, or just getting into real estate photography, and you want to know what lighting equipment to buy. It can be a complicated process, but rest assured, this article will make it simple.
Who am I? What is my name? I have been lighting things, and fiddling with photographic lighting equipment for the past twenty years. As Alec Baldwin says in Glengarry Glen Ross “That’s my name!”Continue reading