three things business owners should know

By Darryl Stringer

If you’ve been a real estate photography business owner for a few years now then you know what it’s like to look back on what you’ve done in the past, and to wish you’d done a few things differently.

We don’t want to let those things hang around our neck too much, but I thought it would be helpful if I were to outline three things that I learned during my 17 years as a real estate photography business owner. I hope this helps.

Lesson 1: Know your numbers

We all know how important it is to be aware of the financial situation in our businesses, but how many of us are doing something meaningful about it? Let me be the first to put my hand up and say that for the early years in my busineess I was largely unaware of what was really happening, and looking back I know I should have been doing things differently.

Here’s a video where I talk about numbers and what I’d do if I had my time over again:

Lesson 2: Invest in marketing

Marketing. It’s a word that scares a lot of photographers, so we tend to avoid it and focus on our camera gear and editing instead. However, to avoid marketing is to put our very businesses at risk, so in the video below I’ll have a chat about marketing and what I’d do differently if I was starting a business today:

Lesson 3: A website is more than an image gallery

Very few photographers really make the most of their website, and I think that’s hurting them financially because a strong, optimized website can earn thousands of dollars each month for a photographer. Where do a lot of photographers go wrong? Well, that’s what I’ll talk about in this video, and offer some quick ideas on what I would recommend you do with your site:

About Darryl Stringer:

Darryl Stringer is a business growth specialist who transformed his own photography business from nothing to one that turned over $2.7 million in sales, and he now assists architectural and real estate photographers around the world with their marketing, photography, and pricing. A lot of photographers struggle with the business side of photography, and Darryl’s program fills that gap and pushes photographers on to greater things. As one of his photography clients put it:

“After joining [Darryl’s program] and receiving all the information needed to really lift the business I was able to turn it into a successful business in what I would consider a short amount of time.”

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