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Business

Business

The Four-Step Sequence That Could Revolutionize Your Business

By Darryl Stringer

Here’s a sequence that you could be using in your business, whether it’s in regard to marketing, or the technique you use to photograph a home, or your pricing:

Step 1. Identify.

The first thing you need to do is identify the problem that you want to solve. Research it thoroughly, and make sure you know as much as possible about the problem so that you can be sure you are going in the right direction.

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Architectural Photography
Business

Smugmug Is Not Enough

By Dee Zunker

I started using SmugMug in 2007 to share my photos with my friends and family. Back then the options were Shutterfly, Flickr, and Smugmug. Shutterfly and Flickr were discarded for 2 big reasons:

1. Shutterfly and Flickr required an account for the photos to be viewed. I chose Smugmug because I could send a link to my family, and they could click on it and see my photos without the hassle of creating an account. Getting my parents to just click a link was a hurdle. Creating an account would have been a barrier they would not have overcome. $35 dollars a year was not a big deal to make my stuff easily accessible.

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Photographer-Business-Owner
Business

Do You Act Like A Business Owner?

By Darryl Stringer

I see a lot of photographers who go through the motions of shooting and editing, and it goes something like this:

They’re in the office at 8:00am, then head out the door to the first of two or three photo shoots they have for the day. With all of the driving and time spent on site waiting for the agent or homeowner to get things ready they finally get home again at about 5:00pm.

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